As commerce grows more complex, fragmented, and composable, BigCommerce plays a unifying role. It brings people into a flexible ecosystem that adapts to real needs, rather than forcing businesses to adapt to software.
In 2026, BigCommerce, the platform that helped define modern e-commerce, became a subsidiary of the newly formed Commerce, Inc. Refreshing the flagship brand for its next era demanded precision and care. BigCommerce is built on openness and scalability, and that needed to show up in how the brand looks and moves.
We built a design system that is expansive, adaptable, and connected rather than rigid or monolithic. That philosophy runs through every layer: a flexible color portfolio, content and product illustration, photography direction, motion cues, and layout and composition.
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