Huertas is a rum passionately crafted by Maestros Roneros, using their expertise in combining modern and traditional distillation methods to produce exceptional rums for demanding palates.
Role
Brand Design Packaging Design Art Direction
Season
Winter 2022
sector
Spirits & Liquor
The goal of the brand identity was to establish Huertas Rum as a distinguished contender in the rum market, an embodying model of excellence. The refined design holds an enigmatic allure, inviting discerning consumers to uncover this captivating libation.
The design direction was to position this as a premium product that challenged the expected design styles of many rum brands. It had to feel boundary pushing but also familiar. Creating a custom script, a grid-focused label design, and a warm color palette, this helps corner a unique market — somewhere between the casual weekend socialite and the fine rum aficionado.
