Omni
Fight
Club

Get ready to train like a fighter, but without the bloody lips. Dynamic music, high-intensity interval exercises, and phenomenal staff are all part of what make Omni Fight Club the most engaging and inspiring club experience yet. The all-inclusive training format ensures you get the most out of every workout, and a community-focused atmosphere makes working out fun.

Role

Campaign Design
Merchandise Design

Season

2019-2021

sector

Health & Fitness

The challenge:

Evolving a Fitness Startup

In 2018, Big Vision undertook the task of refreshing the brand identity of Omni Fight Club. Upon joining the agency in 2019, I was appointed to lead the design responsibilities for the agency's largest retainer client. Although the challenge of designing for a modern fitness brand startup wasn't immediately evident. Our marketing efforts were primarily geared towards increasing brand awareness and acquiring new members. It became apparent that the design language of OFC needed to evolve in tandem with these objectives, to meet the demands of national franchise expansion.

The solution:

A Community Rooted in Grit

Our agency developed the 2020 We Prevail campaign as a rally cry for a fitness brand that was eager convert both the fitness curious and fitness-seeker veterans into OFC evangelist. We did this through; online & in-person community engagement, club-focused flash sale campaigns, tasteful merchandise offerings, and more. The campaign design direction was rooted in the grit we need to prevail daily. By creating a custom We Prevail wordmark, utilizing rips and grain textures with eye-catching composition layouts, and high-contrast images. We were able to develop a campaign which produced positive results in club memberships and elevated a fitness brand to stand alone.